Almost a year ago now, I was hired to manage a crowdfunding campaign to raise funds for an iOS game that aimed at teaching young children English, Spanish and Mandarin Chinese. I had no prior knowledge of crowdfunding but in 30 days, we raised 102% of our project goal.
Prior to successfully funding the app, I did tons of research on how we were going to market our Kickstarter project to new people who might be interested in our game. I was not aware how difficult a task this was. We had to not only find our target market, but convince them to donate to our game and share it with their friends, in a 30 day window. That’s no easy task.
Since our target market was mothers who owned iPads with children, we focused on the mom blogs. The core strength of our effort was put into mom blogs which panned out to be nothing useful. Many of them were simply to slow to operate in our short window of time and could not grasp the concept that we couldn’t let them demo our product (that’s why we were on Kickstarter).
Simultaneously we worked to approach bloggers who ran app review sites. However we weren’t very successful there either. App review sites needed a tangible app to review and charged an average of 75$ per review.
Finally, all the tech sites were just not interested. We were simply not raising enough capital to be sexy to them ($5,000 goal).
So how did we succeed?
We hustled all the traditional social media channels. A few random backers found our project via Twitter or Facebook and were kind enough to support us. Some shared it via social media or email and encouraged their friends to help support our project. In the end, there is nothing more persuasive than when a trusted source gives their approval. They are the most important part to a project.
This is how the crowdfunding community operates and it’s incredible. However, it needs to happen on a larger scale. People should be so hyped on crowdfunding that they are searching platforms every day to become apart while searching for great deals in the process. They should be mindful of their own interests, but also the interests of their friends. Sharing projects should be the norm whether or not you had the money to support it. The crowdfunding community has the potential to be the most influential community on the web.
On the flipside, the community has become scattered. With the success of crowdfunding in general, dozens of white label crowdfunding sites have popped up to piggyback on the success of Kickstarter and IndieGoGo. This has made it difficult and frustrating for a community to easily browse projects and put the full collective force behind more projects.
Alongside my Co-Founder, Nick Warner, we created CrowdDistrict to curate some of the best projects our readers are interested in. We work to make browsing projects easier, and initiate conversation about trending topics in crowdfunding between crowdfunding supporters and industry experts. In the process, we hope to gather the scattered community of great supporters. CrowdDistrict is now the home of crowdfunding. If there is anything I can help you with, please shoot me a message at firstname.lastname@example.org.