1. Make Sure You Have The Right Facts
I understand that you want to fill your page with awesome details about your project with cool/funny skits in the video but the reality is, a lot of projects lack key points. The more details you give me, the more I feel apart of the project. Things I want to know before I donate:
- What’s your product and what does it do?
- How far along are you, 30% or 80% done?
- Why can’t you fund this yourself?
- Where exactly is my money going? Give me details!
- Why can you deliver the product by the specified deliver date?
2. Must Have All Social Media Channels
Social Media is obviously important. Facebook and Twitter is a must but I am going emphasize the latter. My problem with Facebook is, is that it is to hard to go viral on. The only way I am going to see a project is if one of my friends shared it. That’s very difficult as I keep my Facebook much more private and things such as twitter much more public. Also, unless you have an crazy advertising budget, Facebook ads are expensively worthless.
Now some of you are saying, “I dont have a twitter and my campaign is launching soon.” All good. If you are worried about having zero followers, don’t worry, they will trickle in. A nice technique I use from time to time is too search a hashtag related to your product (for me it’s #crowdfunding) and favorite everyone’s tweet that uses that. Some people might consider this a spammy technique but I disagree. My ‘favorite’ barely shows up on their twitter feed and more serves as a like button. It lets that person know you exist and in they’re interested, they’ll follow you.
You should also have a Google plus account. It’s not easy to use, nor my favorite but it’s important since so many people use Google Chrome. It’s important for SEO purposes and if you’re blogging during the campaign, make sure to to have an authorship tag attached to all the content. The Google search engine will favor this content.
3. Relentlessly Contact The Press
Make sure you have contacted the bloggers on your list at least 2-3 weeks prior to your project launch. Let them know all the necessary information about your project and why your project would benefit their readers. If you can persuade them into seeing your vision for their readers, the article is almost written. Also, send them a press kit. I hate searching for high quality images of your product.
Do your research on the blogger. Make sure they cover the genre your project is in and be active in their posts. Don’t comment with things like “Great Article!” They love that but will forget you. Ask a very intelligent or relevant question in hopes of starting a thread they will remember.
Check out how these guys used the Google API to get 350 blogger email addresses here.
4. Create A Google Alert
This is something I wish I had done when I completed a Kickstarter project. People who are writing or sharing your project are very important. You should be reaching out to them and letting them know how appreciative you are. This will go a long way. If it’s a blogger who has covered your project (like me) you should follow up with them with new info. They are clearly interested in the final product and will most likely post an update. Create one here.
5. Research Shipping Costs
Is an additional $10 really all you need for shipping? I’ve spoke to a ton of project creators that mentioned this was something they did not extensively research before. They assumed everyone was within $10 shipping since most other projects define that as their price. You don’t want that very sinking feeling when you find out you budgeted $10 to ship something and it costs you $22. This will absolutely eat away any extra money you have left over.
Also look for loopholes. We found a great one since my project revolved around an educational game. We were able to ship vocabulary posters and flash cards for a discounted rate since they were education based. The teller at the post office had no idea this existed until I pulled up the requirements on my phone.
6. Get The Change Started
As vain as this might sound, when I am scanning the recently launched section and I see a project that I am initially on the fence about clicking on, but has no money raised, I won’t click it. Where someone who has raised 7% of their goal the day they launched, I inherently believe it must be good since other people supported it.
Have you ever seen an empty tip jar? Theres always starter money to put psychological pressure on others to contribute.
7. You Must Have A Website
A website is incredibly important for the immediate success of your crowdfunding campaign and the long term success of your product. For the immediate success of your project, it gives you legitimacy. In todays world, it is so easy to set up a webpage and hosting that their should be no issues with setting up a basic site.
For the long term success of your product, a website is inevitable. After you have reached funding and shipped your product to all your awesome backers, what now? You’re not seriously going to use the Kickstarter messaging platform to continue to reach out to your backers are you? You should be driving that traffic [via content strategy] to your website or social media outlets to continue engaging in your community.
The list can go on much further, what do you think is an important part of a successful campaign?
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